Microsoft, Nintendo and Sony Competition

Concepts and Theories Majority of companies employs both consumer-oriented approaches and organization-oriented approaches to increase sales and promote customer loyalty. Information obtained through market research enables an organization to introduce a new type of product popular among consumers or improve an existing product to make it more useful.Advertising We will write a custom assessment sample on Microsoft, Nintendo and Sony Competition specifically for you for only $16.05 $11/page Learn More Additionally, the information from market research enables a company to focus on promotional activities and pricing to increase sales. Companies dealing in technology products engage in product-orientation approach to attract more customers than the other players in the market. This involves innovative products that are high-tech and with more user-friendly applications. Other companies establish relationships with retail shops to help in distribution of th eir products. Evidence and Analysis The competition between the three companies dealing in video game consoles i.e. Microsoft, Nintendo, and Sony is stiff with each employing different marketing strategies to generate more revenue and build a competitive advantage. The focus on younger generation customers who form the bulk of the customers contributed to the increase in competition. Microsoft went a notch higher in 2001 by introducing the online gaming; Ethernet, which allows users to play video games online. The next generation video game technology has led to introduction of mobile gaming by Nintendo and Sony’s play Station Portable (PSP) device which are more user-friendly; a move enhanced by the availability of Wi-Fi and broadband in most residential homes. Microsoft’s strategy involves cutting down the cost of production by moving its console manufacturing department to Asia. Microsoft also strategized to release its Xbox 360 earlier before the other competitors, thus ensuring market dominance in next-generation consoles. Microsoft’s product promotions and advertising involving cooperation with partners created consumer awareness and usefulness of the Xbox 360. Implications Competition in the console technology has led to establishment of partnerships with retail stores like Wal-Mart and Target to promote distribution of their products. The competition has also led to companies increasing their production line to include a wide range of products. Microsoft in 2006, developed PC models with features that provide a unique online gaming experience to the users. Nintendo resorted to mobile gaming by introducing the Gaming boy Advance in 2001, selling more than 75 million units. Sony on the other hand, entered the mobile gaming market segment with the introduction of Play station portable (PSP); another hit in the market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competition between the three companies also focused on innovative approaches to win over customers. Microsoft’s introduction of Xbox 360 in 2005 was followed by an advanced Xbox live that improved the gaming experience. The improved version coupled with strong marketing strategies allowed Microsoft to record sales of 10.4 million units of X-box lives 360. Sony’s lapse in marketing its liquid crystal display (LCD) led to shrinking market share in 2006. In addition, the production costs for the PS3’s were high and the soft ware developers did not get sufficient time to make compatible software. Nintendo focused on producing unique and cheap products as opposed to expensive products sold by the other competitors. Such cheap products include Nintendo’s Wii that is low-tech but appealing to majority of the users. Conclusion and Recommendation Microsoft employed cooperation with partners to successfully market its products and ensu ring that the products are innovative and high-tech enhanced its market dominance in console technology. Sony relied on high-tech products including the PS3 to increase its market and gain more revenue. Nintendo opted for strategies that involve innovative but cost-cutting approaches through production of low-tech Wii consoles. For a company to get a competitive advantage and gain more revenue, it should focus on producing high-tech products that meet consumer needs through innovation and reduction of production costs. This assessment on Microsoft, Nintendo and Sony Competition was written and submitted by user Eliana Ware to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Compare and Contrast Essay Titles Help in Your Preparation

Sample Compare and Contrast Essay Titles Help in Your PreparationSample Compare and Contrast Essay Titles are a must for all students taking the AP Calculus test in February. By the time you graduate from high school, chances are that you have already decided that you want to pursue a college degree. Unfortunately, preparing for AP Calculus is not always easy, especially if you're going to take the test in February. Preparing for the AP Calculus exam doesn't have to be difficult.Take some time today to do some preparation for your exam. Write down your weaknesses and strengths on a piece of paper and then choose the title that will best explain your strong points. You should also think about the amount of time you plan to spend studying for your exam.Sample Compare and Contrast Essay Titles are a great way to help you organize your thoughts. Also, they're a good reminder of what to expect in your essay. By reviewing these sample essay titles before the exam, you'll be able to prepare better and achieve a higher grade.First of all, you need to know that the most important essay on the test is the end of the exam. That's when you're going to write an essay titled, 'A Response to Criticism of Your High School Academic Record.' Before you start your final review, however, make sure that you've chosen a comparison and contrast essay title.A critique of your academic record is where you tell the reader why your academic performance is where it is, and why you improved your performance. In this situation, you should be able to use the sample essay titles to answer any doubts the reader might have. In fact, you should use these compare and contrast essay titles in your rebuttal.Most students aren't able to fully grasp the concepts that arecovered in the topics they are studying for their tests. If this is the case, you can use a title in your paper to tell the reader the concept that is being covered. Keep in mind that you should be able to use the basic ideas in your analysis and then provide a personal insight as well.Let's say that you only know of the four Cs in a science course and have never seen an example of how to use them in your work. With a title like, 'Reviewing the Science Communication Foundations,' you can use this compare and contrast essay title to put your reasoning into words. Now you can answer the question of how to use the four Cs in your study of the science communication foundations. This is a powerful comparison and contrast essay title because it gives the reader so much information.When you're preparing for your test day, make sure that you take some time and think about your weaknesses and strengths. Then choose a comparison and contrast essay title that will help you to stay on top of your skills. Your goals should include more than just passing the exam, but also gaining a high grade in your field of study.

COMPANY ASSIGNMENT 2015 Essays - Petroleum Politics, Free Essays

COMPANY ASSIGNMENT 2015 Essays - Petroleum Politics, Free Essays The plummeting price of oil is still the biggest energy story in the world. The oil price has fallen by more than 40% since June, the price of Brent crude as in Diagram 1.This comes after nearly five years of stability. At a meeting in Vienna on November 27th the Organisation of Petroleum Exporting Countries (OPEC), which controls nearly 40% of the world market, failed to reach agreement on production curbs, sending the price tumbling. Also hard hit are oil-exporting countries such as Russia (where the rouble has hit record lows), Nigeria, Iran and Venezuela. Why is the price of oil falling? The oil price is partly determined by actual supply and demand, and partly by expectation. Demand for energy is closely related to economic activity. It also spikes in the winter in the northern hemisphere, and during summers in countries which use air conditioning. Supply can be affected by weather (which prevents tankers loading) and by geopolitical upsets. If producers think the price is staying high, they invest, which after a lag boosts supply. Similarly, low prices lead to an investment drought. OPECs decisions shape expectations; if it curbs supply sharply, it can send prices spiking. Saudi Arabia produces nearly 10m barrels a daya third of the OPEC total. Four things are now affecting the picture. Demand is low because of weak economic activity, increased efficiency, and a growing switch away from oil to other fuels. Second, turmoil in Iraq and Libya, two big oil producers with nearly 4m barrels a day combined has not affected their output. The market is more sanguine about geopolitical risk. Thirdly, America has become the worlds largest oil producer. Though it does not export crude oil, it now imports much less, creating a lot of spare supply. Finally, the Saudis and their Gulf allies have decided not to sacrifice their own market share to restore the price. They could curb production sharply, but the main benefits would go to countries they detest such as Iran and Russia. Saudi Arabia can tolerate lower oil prices quite easily. It has $900 billion in reserves. Its own oil costs very little (around $5-6 per barrel) to get out of the ground. The main effect of this is on the riskiest and most vulnerable bits of the oil industry. These include American frackers who have borrowed heavily on the expectation of continuing high prices. They also include Western oil companies with high-cost projects involving drilling in deep water or in the Arctic, or dealing with maturing and increasingly expensive fields such as the North Sea. But the greatest pain is in countries where the regimes are dependent on a high oil price to pay for costly foreign adventures and expensive social programmes. These include Russia (which is already hit by Western sanctions following its meddling in Ukraine) and Iran (which is paying to keep the Assad regime afloat in Syria). Optimists think economic pain may make these countries more amenable to international pressure. Pessimists fear that when cornered, they may lash out in desperation World's largest oil exporter is forcing prices lower to win back market share but the high-risk strategy will test the house of Saudi like never before. Saudi Arabia has won the opening battle of its radical oil strategy by forcing prices lower. But the kingdom is about to enter into a dangerous new phase in its war to regain control of the worlds oil market. Saudi succeeded in bullying the other members of the (OPEC) into continuing to pump their current quota of 30m barrels per day as its first objective. The kingdoms veteran oil minister Ali Naimi clearly believes is necessary to shut down the cartels biggest rivals in Russia and the shale oil fields of Dakota. With 13pc of global oil reserves and the cheapest production costs, the kingdom believes that it can still buy back the market and secure higher prices over the long term. This is one of the most important policy initiatives by Saudi Arabia in the modern era. If victorious, Saudi Arabia will emerge stronger after re-asserting its global significance as the custodian of the worlds primary energy source. Besides, Saudi Oil Minister Ali al-Naimi, the architect of OPECs strategy to

Bloodlines Chapter Thirteen

I answered and found Eddie on the other end of the line. â€Å"I’m downstairs,† he said. â€Å"Ready to practice some self-defense before it gets too hot.† â€Å"You’re going to have to do it without me,† I said. I had a feeling Eddie was taking his promise to Clarence about training us very seriously. I felt no such obligation. â€Å"I’ve got a ton of homework to do. That, and I’m sure Ms. Terwilliger’s going to make me do a coffee run today.† â€Å"Well, then send Jill down,† said Eddie. I glanced over to the cocoon of blankets on her bed. â€Å"That might be easier said than done.† Surprisingly, she managed to rouse herself enough to brush her teeth, take aspirin for a headache, and throw on some workout clothes. She bid me farewell, and I promised to check on them later. Not long after that, Ms. Terwilliger called with her coffee demand, and I prepared myself for another day of trying to fit in my own work with hers. I drove over to Spencer’s and didn’t even notice Trey until I was standing right in front of him. â€Å"Ms. Terwilliger’s?† he asked, pointing to the caramel sauce cappuccino. â€Å"Huh?† I looked up. Trey was my cashier. â€Å"You work here?† He nodded. â€Å"Gotta make spending money somehow.† I handed him some cash, noting that he’d charged me half price. â€Å"Don’t take this the wrong way, but you don’t look so great,† I told him. He looked tired and worn out around the edges. Closer inspection showed bruises and cuts as well. â€Å"Yeah, well, I had kind of a rough day yesterday.† I hesitated. That was a leading comment, but there was no one in line behind me. â€Å"What happened?† I asked, knowing it was expected. Trey scowled. â€Å"That asshole Greg Slade wreaked havoc in football tryouts yesterday. I mean, the results aren’t up yet, but it’s pretty obvious he’s going to get quarterback. He was like a machine, just plowing guys over.† He extended his left hand, which had some bandage-wrapped fingers. â€Å"He stepped on my hand too.† I winced, remembering Slade’s out-of-control athleticism in PE. The politics of high school football and who was quarterback weren’t that important to me. True, I felt sorry for Trey, but it was the source behind the tattoos that intrigued me. Keith’s warnings about not causing trouble rang back to me, but I was unable to stop myself. â€Å"I know about the tattoos,† I said. â€Å"Julia and Kristin told me about them. And I get now why you were suspicious of mine – but it’s not what you think. Really.† â€Å"That’s not what I’ve heard. Most people think you’re just saying that because you don’t want to tell where you got it.† I was a little taken aback by that. I was pretty sure Julia and Kristin had believed me. Were they actually spreading around the opposite? â€Å"I had no idea.† He shrugged, a small smile on his lips. â€Å"Don’t worry. I believe you. There’s something kind of naively charming about you. You don’t seem like the cheating type.† â€Å"Hey,† I scolded. â€Å"I’m not naive.† â€Å"It was a compliment.† â€Å"How long have these tattoos been around?† I asked, deciding it was best to move in. â€Å"I heard since last year.† He handed me my coffee, thinking. â€Å"Yeah, but it was the end of last year. School year, I mean.† â€Å"And they come from a placed called Nevermore?† â€Å"As far as I know.† Trey eyed me suspiciously. â€Å"Why?† â€Å"Just curious,† I said sweetly. A couple of college kids dressed like rich hobos got in line behind me and regarded us impatiently. â€Å"Can we get some service here?† Trey gave them a stiff smile and then rolled his eyes at me as I moved away. â€Å"See you around, Melbourne.† I headed back to Amberwood and delivered Ms. Terwilliger’s coffee. I wasn’t in the mood to stay leashed to her all day, so I asked if I could go elsewhere if I kept my cell phone handy. She agreed. The library had too much activity and – ironically – noise for me today. I wanted the solitude of my room. As I was cutting across the lawn to catch the shuttle, I spotted some familiar figures behind a cluster of trees. I changed direction and found Jill and Eddie squaring off in a small clearing. Micah sat cross-legged on the ground, watching avidly. He waved at me as I approached. â€Å"I didn’t realize your brother was a kung-fu master,† he remarked. â€Å"It’s not kung fu,† said Eddie gruffly, never taking his eyes off Jill. â€Å"Same difference,† said Micah. â€Å"It’s still pretty badass.† Eddie feinted, like he was going to strike at Jill’s side. She responded fairly quickly with a block, though not quite fast enough to match him. Had he been serious, he would have hit her. Still, he seemed pleased with her response time. â€Å"Good. That would deflect part of a hit, though you’d still feel it. Best is if you can duck and dodge altogether, but that takes a little more work.† Jill nodded obediently. â€Å"When can we work on that?† Eddie regarded her with pride. That expression softened after a few moments of study. â€Å"Not today. Too much sun.† Jill started to protest and then stopped herself. She had that worn-out-from-the-light look again and was sweating heavily. She glanced up at the sky for a moment, as though begging it to give us some cloud cover. It remained unresponsive, so she nodded at Eddie. â€Å"All right. But we’re doing this tomorrow at the same time? Or earlier maybe. Or maybe tonight! Could we do both? Practice tonight when the sun’s going down and then again in the morning? Would you mind?† Eddie grinned, amused at her enthusiasm. â€Å"Whatever you want.† Smiling back, Jill sat down beside me, getting into as much shade as possible. Eddie regarded me expectantly. â€Å"What?† I asked. â€Å"Aren’t you supposed to learn to throw a punch?† I scoffed. â€Å"No. When would I ever need to do that?† Jill nudged me. â€Å"Do it, Sydney!† Reluctantly, I allowed Eddie to give me a quick lesson on throwing a punch without injuring my hand in the process. I barely paid attention and felt like I was mostly providing entertainment for the others. When Eddie finished with me, Micah asked, â€Å"Hey, would you mind showing me some ninja moves too?† â€Å"They have nothing to do with ninjas,† protested Eddie, still smiling. â€Å"Come on up.† Micah leapt to his feet, and Eddie walked him through some rudimentary steps. More than anything, it seemed like Eddie was sizing up Micah and his capabilities. After a while, Eddie grew comfortable and let Micah practice some offensive moves to get rid of an attacker. â€Å"Hey,† protested Jill when Eddie landed a kick on Micah. Micah shrugged it off in a guy kind of way. â€Å"No fair. You wouldn’t hit me when we were practicing.† Eddie was caught off guard enough that Micah actually got a hit in. Eddie gave him a look of grudging respect and then said to Jill, â€Å"That was different.† â€Å"Because I’m a girl?† she demanded. â€Å"You never held back with Rose.† â€Å"Who’s Rose?† asked Micah. â€Å"Another friend,† explained Eddie. To Jill, he said: â€Å"And Rose has had years more experience than you.† â€Å"She’s had more than Micah too. You were going easy on me.† Eddie flushed and kept his eyes on Micah. â€Å"Was not,† he said. â€Å"Were too,† she muttered. As the boys sparred again, she said quietly to me, â€Å"How am I ever going to learn if he’s afraid of breaking me?† I watched the guys, analyzing what I knew of Eddie so far. â€Å"I think it’s more complicated than that. I think he also just believes you shouldn’t have to take the risk – that if he’s doing a good enough job, you shouldn’t have to defend yourself.† â€Å"He’s doing a great job. You should have seen him at the attack.† Her face got that haunted look it did whenever the attack that had driven her into hiding was mentioned. â€Å"But I still need to learn.† She lowered her voice even more. â€Å"I really want to learn to use my magic to fight too, not that I’ll get much practice in this desert.† I shuddered, recalling her display from the night before. â€Å"There’ll be time,† I said vaguely. I stood up, saying I had to go get some work done. Micah asked Eddie and Jill if they wanted to get lunch. Eddie said yes immediately. Jill looked to me for help. â€Å"It’s just lunch,† said Eddie meaningfully. I knew he still thought Micah was harmless. I didn’t know, but after seeing how infatuated Jill was with Lee, I figured Micah would have to make some pretty aggressive moves to get anywhere. â€Å"I’m sure it’s fine,† I said. Jill looked relieved, and the group headed off. I spent the day finishing off that miserable book for Ms. Terwilliger. I still thought having to copy the archaic spells and rituals verbatim was a waste of time. The only point I could see for it was that if she ever did need to reference them for her research, she would have an easy computer file to check and not risk damage to the ancient book. It was evening by the time I finished that and my other homework. Jill still wasn’t back, and I decided to use the opportunity to check on something that had been bothering me. Earlier in the day, Jill had mentioned Eddie defending her in the attack. I’d felt from the beginning that there was something strange about that initial attack, something that they weren’t telling me. So, I logged onto the Alchemists’ network and pulled up everything we had on the Moroi rebels. Naturally, it was all documented. We had to keep track of important events among the Moroi, and this ranked pretty high. Somehow, the Alchemists had gotten pictures of the Moroi Court, with protesters lined up outside one of the administrative buildings. Dhampir guardians were easy to pick out as they mingled and kept order. To my surprise, I recognized Dimitri Belikov – Rose’s boyfriend – among those doing crowd control. He was easy to spot since he was almost always taller than everyone around him. Dhampirs look very human, and even I could admit that he was pretty good-looking. There was a rugged handsomeness to him, and even in a still photograph, I could see a fierceness as he watched the crowd. Other protest pictures confirmed what I knew. By far, most people supported the young queen. Those against her were a minority – but a loud and dangerous one. A video from a human news show in Denver showed two Moroi guys nearly getting in a bar fight. They were shouting about queens and justice, most of which wouldn’t make sense to a human observer. What made this video special was that the guy who’d filmed it – some random human with a cell phone camera – claimed he’d seen fangs on both men in the argument. The videographer had submitted his recording claiming he’d witnessed a vampire fight, but no one gave it much credibility. It was too grainy for anything to show up. Still, it was a reminder of what could happen if the Moroi situation spun out of control. A status check showed me that Queen Vasilisa was indeed trying to get a law passed so that her rule was no longer dependent on there being at least one other person in her royal family. Alchemist experts guessed it would take three months, which was about what Rose had said. The number loomed in my head like a ticking time bomb. We needed to keep Jill safe for three months. And for three months, Vasilisa’s enemies would be trying harder than ever to get to Jill. If Jill died, Vasilisa’s rule would end – along with her attempts to fix the system. Yet none of this was what had really driven me to research. I wanted to know about Jill’s initial attack, the one that no one talked about. What I found wasn’t much help. No Alchemists had been there at the time, of course, so our information was based on what Moroi sources had reported. All we knew was that â€Å"the queen’s sister had been viciously and severely attacked – but had made a full recovery.† From what I’d observed, that was certainly true. Jill showed no signs of injury, and the attack had occurred a week before she came to Palm Springs. Was that enough time to heal from a â€Å"vicious and severe† attack? And was an attack like that enough to make her wake screaming? I didn’t know but still couldn’t shake my suspicions. When Jill came home later, she was in such a good mood that I couldn’t bear to interrogate her. I also remembered too late that I’d meant to research the case of Clarence’s niece and her bizarre death by throat-slitting. Jill’s situation had distracted me. I let the matter go and called it an early night. Tomorrow, I thought drowsily. I’ll do it all tomorrow. Tomorrow came much more quickly than I expected. I was woken out of a heavy sleep by someone shaking me, and for a split second, the old nightmare was there, the one about Alchemists carrying me away in the night. Recognizing Jill, I just barely stopped myself from screaming. â€Å"Hey, hey,† I scolded. There was light outside, but it was purplish. Barely after sunrise. â€Å"What’s going on? What’s the matter?† Jill looked at me, face grim and eyes wide with fear. â€Å"It’s Adrian. You have to rescue him.† Bloodlines Chapter Thirteen I answered and found Eddie on the other end of the line. â€Å"I’m downstairs,† he said. â€Å"Ready to practice some self-defense before it gets too hot.† â€Å"You’re going to have to do it without me,† I said. I had a feeling Eddie was taking his promise to Clarence about training us very seriously. I felt no such obligation. â€Å"I’ve got a ton of homework to do. That, and I’m sure Ms. Terwilliger’s going to make me do a coffee run today.† â€Å"Well, then send Jill down,† said Eddie. I glanced over to the cocoon of blankets on her bed. â€Å"That might be easier said than done.† Surprisingly, she managed to rouse herself enough to brush her teeth, take aspirin for a headache, and throw on some workout clothes. She bid me farewell, and I promised to check on them later. Not long after that, Ms. Terwilliger called with her coffee demand, and I prepared myself for another day of trying to fit in my own work with hers. I drove over to Spencer’s and didn’t even notice Trey until I was standing right in front of him. â€Å"Ms. Terwilliger’s?† he asked, pointing to the caramel sauce cappuccino. â€Å"Huh?† I looked up. Trey was my cashier. â€Å"You work here?† He nodded. â€Å"Gotta make spending money somehow.† I handed him some cash, noting that he’d charged me half price. â€Å"Don’t take this the wrong way, but you don’t look so great,† I told him. He looked tired and worn out around the edges. Closer inspection showed bruises and cuts as well. â€Å"Yeah, well, I had kind of a rough day yesterday.† I hesitated. That was a leading comment, but there was no one in line behind me. â€Å"What happened?† I asked, knowing it was expected. Trey scowled. â€Å"That asshole Greg Slade wreaked havoc in football tryouts yesterday. I mean, the results aren’t up yet, but it’s pretty obvious he’s going to get quarterback. He was like a machine, just plowing guys over.† He extended his left hand, which had some bandage-wrapped fingers. â€Å"He stepped on my hand too.† I winced, remembering Slade’s out-of-control athleticism in PE. The politics of high school football and who was quarterback weren’t that important to me. True, I felt sorry for Trey, but it was the source behind the tattoos that intrigued me. Keith’s warnings about not causing trouble rang back to me, but I was unable to stop myself. â€Å"I know about the tattoos,† I said. â€Å"Julia and Kristin told me about them. And I get now why you were suspicious of mine – but it’s not what you think. Really.† â€Å"That’s not what I’ve heard. Most people think you’re just saying that because you don’t want to tell where you got it.† I was a little taken aback by that. I was pretty sure Julia and Kristin had believed me. Were they actually spreading around the opposite? â€Å"I had no idea.† He shrugged, a small smile on his lips. â€Å"Don’t worry. I believe you. There’s something kind of naively charming about you. You don’t seem like the cheating type.† â€Å"Hey,† I scolded. â€Å"I’m not naive.† â€Å"It was a compliment.† â€Å"How long have these tattoos been around?† I asked, deciding it was best to move in. â€Å"I heard since last year.† He handed me my coffee, thinking. â€Å"Yeah, but it was the end of last year. School year, I mean.† â€Å"And they come from a placed called Nevermore?† â€Å"As far as I know.† Trey eyed me suspiciously. â€Å"Why?† â€Å"Just curious,† I said sweetly. A couple of college kids dressed like rich hobos got in line behind me and regarded us impatiently. â€Å"Can we get some service here?† Trey gave them a stiff smile and then rolled his eyes at me as I moved away. â€Å"See you around, Melbourne.† I headed back to Amberwood and delivered Ms. Terwilliger’s coffee. I wasn’t in the mood to stay leashed to her all day, so I asked if I could go elsewhere if I kept my cell phone handy. She agreed. The library had too much activity and – ironically – noise for me today. I wanted the solitude of my room. As I was cutting across the lawn to catch the shuttle, I spotted some familiar figures behind a cluster of trees. I changed direction and found Jill and Eddie squaring off in a small clearing. Micah sat cross-legged on the ground, watching avidly. He waved at me as I approached. â€Å"I didn’t realize your brother was a kung-fu master,† he remarked. â€Å"It’s not kung fu,† said Eddie gruffly, never taking his eyes off Jill. â€Å"Same difference,† said Micah. â€Å"It’s still pretty badass.† Eddie feinted, like he was going to strike at Jill’s side. She responded fairly quickly with a block, though not quite fast enough to match him. Had he been serious, he would have hit her. Still, he seemed pleased with her response time. â€Å"Good. That would deflect part of a hit, though you’d still feel it. Best is if you can duck and dodge altogether, but that takes a little more work.† Jill nodded obediently. â€Å"When can we work on that?† Eddie regarded her with pride. That expression softened after a few moments of study. â€Å"Not today. Too much sun.† Jill started to protest and then stopped herself. She had that worn-out-from-the-light look again and was sweating heavily. She glanced up at the sky for a moment, as though begging it to give us some cloud cover. It remained unresponsive, so she nodded at Eddie. â€Å"All right. But we’re doing this tomorrow at the same time? Or earlier maybe. Or maybe tonight! Could we do both? Practice tonight when the sun’s going down and then again in the morning? Would you mind?† Eddie grinned, amused at her enthusiasm. â€Å"Whatever you want.† Smiling back, Jill sat down beside me, getting into as much shade as possible. Eddie regarded me expectantly. â€Å"What?† I asked. â€Å"Aren’t you supposed to learn to throw a punch?† I scoffed. â€Å"No. When would I ever need to do that?† Jill nudged me. â€Å"Do it, Sydney!† Reluctantly, I allowed Eddie to give me a quick lesson on throwing a punch without injuring my hand in the process. I barely paid attention and felt like I was mostly providing entertainment for the others. When Eddie finished with me, Micah asked, â€Å"Hey, would you mind showing me some ninja moves too?† â€Å"They have nothing to do with ninjas,† protested Eddie, still smiling. â€Å"Come on up.† Micah leapt to his feet, and Eddie walked him through some rudimentary steps. More than anything, it seemed like Eddie was sizing up Micah and his capabilities. After a while, Eddie grew comfortable and let Micah practice some offensive moves to get rid of an attacker. â€Å"Hey,† protested Jill when Eddie landed a kick on Micah. Micah shrugged it off in a guy kind of way. â€Å"No fair. You wouldn’t hit me when we were practicing.† Eddie was caught off guard enough that Micah actually got a hit in. Eddie gave him a look of grudging respect and then said to Jill, â€Å"That was different.† â€Å"Because I’m a girl?† she demanded. â€Å"You never held back with Rose.† â€Å"Who’s Rose?† asked Micah. â€Å"Another friend,† explained Eddie. To Jill, he said: â€Å"And Rose has had years more experience than you.† â€Å"She’s had more than Micah too. You were going easy on me.† Eddie flushed and kept his eyes on Micah. â€Å"Was not,† he said. â€Å"Were too,† she muttered. As the boys sparred again, she said quietly to me, â€Å"How am I ever going to learn if he’s afraid of breaking me?† I watched the guys, analyzing what I knew of Eddie so far. â€Å"I think it’s more complicated than that. I think he also just believes you shouldn’t have to take the risk – that if he’s doing a good enough job, you shouldn’t have to defend yourself.† â€Å"He’s doing a great job. You should have seen him at the attack.† Her face got that haunted look it did whenever the attack that had driven her into hiding was mentioned. â€Å"But I still need to learn.† She lowered her voice even more. â€Å"I really want to learn to use my magic to fight too, not that I’ll get much practice in this desert.† I shuddered, recalling her display from the night before. â€Å"There’ll be time,† I said vaguely. I stood up, saying I had to go get some work done. Micah asked Eddie and Jill if they wanted to get lunch. Eddie said yes immediately. Jill looked to me for help. â€Å"It’s just lunch,† said Eddie meaningfully. I knew he still thought Micah was harmless. I didn’t know, but after seeing how infatuated Jill was with Lee, I figured Micah would have to make some pretty aggressive moves to get anywhere. â€Å"I’m sure it’s fine,† I said. Jill looked relieved, and the group headed off. I spent the day finishing off that miserable book for Ms. Terwilliger. I still thought having to copy the archaic spells and rituals verbatim was a waste of time. The only point I could see for it was that if she ever did need to reference them for her research, she would have an easy computer file to check and not risk damage to the ancient book. It was evening by the time I finished that and my other homework. Jill still wasn’t back, and I decided to use the opportunity to check on something that had been bothering me. Earlier in the day, Jill had mentioned Eddie defending her in the attack. I’d felt from the beginning that there was something strange about that initial attack, something that they weren’t telling me. So, I logged onto the Alchemists’ network and pulled up everything we had on the Moroi rebels. Naturally, it was all documented. We had to keep track of important events among the Moroi, and this ranked pretty high. Somehow, the Alchemists had gotten pictures of the Moroi Court, with protesters lined up outside one of the administrative buildings. Dhampir guardians were easy to pick out as they mingled and kept order. To my surprise, I recognized Dimitri Belikov – Rose’s boyfriend – among those doing crowd control. He was easy to spot since he was almost always taller than everyone around him. Dhampirs look very human, and even I could admit that he was pretty good-looking. There was a rugged handsomeness to him, and even in a still photograph, I could see a fierceness as he watched the crowd. Other protest pictures confirmed what I knew. By far, most people supported the young queen. Those against her were a minority – but a loud and dangerous one. A video from a human news show in Denver showed two Moroi guys nearly getting in a bar fight. They were shouting about queens and justice, most of which wouldn’t make sense to a human observer. What made this video special was that the guy who’d filmed it – some random human with a cell phone camera – claimed he’d seen fangs on both men in the argument. The videographer had submitted his recording claiming he’d witnessed a vampire fight, but no one gave it much credibility. It was too grainy for anything to show up. Still, it was a reminder of what could happen if the Moroi situation spun out of control. A status check showed me that Queen Vasilisa was indeed trying to get a law passed so that her rule was no longer dependent on there being at least one other person in her royal family. Alchemist experts guessed it would take three months, which was about what Rose had said. The number loomed in my head like a ticking time bomb. We needed to keep Jill safe for three months. And for three months, Vasilisa’s enemies would be trying harder than ever to get to Jill. If Jill died, Vasilisa’s rule would end – along with her attempts to fix the system. Yet none of this was what had really driven me to research. I wanted to know about Jill’s initial attack, the one that no one talked about. What I found wasn’t much help. No Alchemists had been there at the time, of course, so our information was based on what Moroi sources had reported. All we knew was that â€Å"the queen’s sister had been viciously and severely attacked – but had made a full recovery.† From what I’d observed, that was certainly true. Jill showed no signs of injury, and the attack had occurred a week before she came to Palm Springs. Was that enough time to heal from a â€Å"vicious and severe† attack? And was an attack like that enough to make her wake screaming? I didn’t know but still couldn’t shake my suspicions. When Jill came home later, she was in such a good mood that I couldn’t bear to interrogate her. I also remembered too late that I’d meant to research the case of Clarence’s niece and her bizarre death by throat-slitting. Jill’s situation had distracted me. I let the matter go and called it an early night. Tomorrow, I thought drowsily. I’ll do it all tomorrow. Tomorrow came much more quickly than I expected. I was woken out of a heavy sleep by someone shaking me, and for a split second, the old nightmare was there, the one about Alchemists carrying me away in the night. Recognizing Jill, I just barely stopped myself from screaming. â€Å"Hey, hey,† I scolded. There was light outside, but it was purplish. Barely after sunrise. â€Å"What’s going on? What’s the matter?† Jill looked at me, face grim and eyes wide with fear. â€Å"It’s Adrian. You have to rescue him.†

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Comparing the Public Use of Shopping Malls in Australia and America Ess

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In Robyn Meredith’s essay, â€Å"Big Malls Curfew Raises Questions of Rights and Bias,† she explores issues concerning a recent restriction imposed on younger teenagers at the Mall of America in Minnesota. However, it is a real problem that mall owners have to cope with. In fact, malls here in America are very similar to those in Australia, because in both countries, the malls are turning into a type of indoor park where citizens participate in a variety of their own personal activities regardless of the intent of the mall owners. According to Fiske, malls are no longer solely for shopping anymore. Fiske says that the malls in Australia are now being used for a variety of other activities including underage drinking, sale of drugs, making general mischief, and â€Å"proletarian shopping,† or â€Å"... ...clear that older persons here in America and in Australia act similarly in the malls too, not just teenagers and younger people. From these essays and my personal experience, it is clear that malls are now being used for purposes other than shopping. They are becoming like indoor parks used for activities not intended by the malls’ owners. Adults as well as children are participating in these activities, and they are happening in Australia and the United States in a very similar fashion. Works Cited Fiske, John. â€Å"Shopping For Pleasure; Malls, Power, and Resistance.† Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York: Longman, 2001. 283-286. Meredith, Robyn. â€Å"Big Malls Curfew Raises Questions of Rights and Bias† Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York: Longman, 2001. 288-291. Comparing the Public Use of Shopping Malls in Australia and America Ess The Public Use of Shopping Malls in Australia and America Shopping malls are a prevalent part of both Australian and American societies. People of all races, creeds, ages, and social status flock to malls to participate in what John Fiske labels as the â€Å"conflict of consumerism† (284). However, he calls it the â€Å"conflict of consumerism† because recently there have been problems with disruptive teenagers interfering with potential buyers and posing a safety threat both to other shoppers and each other. It is shocking how many people come to malls in both countries with no intention, or means, to buy. According to Fiske in his essay, â€Å"Shopping For Pleasure; Malls, Power, and Resistance,† a study shows that â€Å"80 percent of unemployed young people visited the mall at least once a week, and nearly a 100 percent of young unemployed women were regular visitors† (285). As a result, some malls have even imposed restrictions to limit this. In Robyn Meredith’s essay, â€Å"Big Malls Curfew Raises Questions of Rights and Bias,† she explores issues concerning a recent restriction imposed on younger teenagers at the Mall of America in Minnesota. However, it is a real problem that mall owners have to cope with. In fact, malls here in America are very similar to those in Australia, because in both countries, the malls are turning into a type of indoor park where citizens participate in a variety of their own personal activities regardless of the intent of the mall owners. According to Fiske, malls are no longer solely for shopping anymore. Fiske says that the malls in Australia are now being used for a variety of other activities including underage drinking, sale of drugs, making general mischief, and â€Å"proletarian shopping,† or â€Å"... ...clear that older persons here in America and in Australia act similarly in the malls too, not just teenagers and younger people. From these essays and my personal experience, it is clear that malls are now being used for purposes other than shopping. They are becoming like indoor parks used for activities not intended by the malls’ owners. Adults as well as children are participating in these activities, and they are happening in Australia and the United States in a very similar fashion. Works Cited Fiske, John. â€Å"Shopping For Pleasure; Malls, Power, and Resistance.† Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York: Longman, 2001. 283-286. Meredith, Robyn. â€Å"Big Malls Curfew Raises Questions of Rights and Bias† Reading Culture. 4th ed. Ed. Diana George and John Trimbur. New York: Longman, 2001. 288-291.