Microsoft, Nintendo and Sony Competition

Concepts and Theories Majority of companies employs both consumer-oriented approaches and organization-oriented approaches to increase sales and promote customer loyalty. Information obtained through market research enables an organization to introduce a new type of product popular among consumers or improve an existing product to make it more useful.Advertising We will write a custom assessment sample on Microsoft, Nintendo and Sony Competition specifically for you for only $16.05 $11/page Learn More Additionally, the information from market research enables a company to focus on promotional activities and pricing to increase sales. Companies dealing in technology products engage in product-orientation approach to attract more customers than the other players in the market. This involves innovative products that are high-tech and with more user-friendly applications. Other companies establish relationships with retail shops to help in distribution of th eir products. Evidence and Analysis The competition between the three companies dealing in video game consoles i.e. Microsoft, Nintendo, and Sony is stiff with each employing different marketing strategies to generate more revenue and build a competitive advantage. The focus on younger generation customers who form the bulk of the customers contributed to the increase in competition. Microsoft went a notch higher in 2001 by introducing the online gaming; Ethernet, which allows users to play video games online. The next generation video game technology has led to introduction of mobile gaming by Nintendo and Sony’s play Station Portable (PSP) device which are more user-friendly; a move enhanced by the availability of Wi-Fi and broadband in most residential homes. Microsoft’s strategy involves cutting down the cost of production by moving its console manufacturing department to Asia. Microsoft also strategized to release its Xbox 360 earlier before the other competitors, thus ensuring market dominance in next-generation consoles. Microsoft’s product promotions and advertising involving cooperation with partners created consumer awareness and usefulness of the Xbox 360. Implications Competition in the console technology has led to establishment of partnerships with retail stores like Wal-Mart and Target to promote distribution of their products. The competition has also led to companies increasing their production line to include a wide range of products. Microsoft in 2006, developed PC models with features that provide a unique online gaming experience to the users. Nintendo resorted to mobile gaming by introducing the Gaming boy Advance in 2001, selling more than 75 million units. Sony on the other hand, entered the mobile gaming market segment with the introduction of Play station portable (PSP); another hit in the market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competition between the three companies also focused on innovative approaches to win over customers. Microsoft’s introduction of Xbox 360 in 2005 was followed by an advanced Xbox live that improved the gaming experience. The improved version coupled with strong marketing strategies allowed Microsoft to record sales of 10.4 million units of X-box lives 360. Sony’s lapse in marketing its liquid crystal display (LCD) led to shrinking market share in 2006. In addition, the production costs for the PS3’s were high and the soft ware developers did not get sufficient time to make compatible software. Nintendo focused on producing unique and cheap products as opposed to expensive products sold by the other competitors. Such cheap products include Nintendo’s Wii that is low-tech but appealing to majority of the users. Conclusion and Recommendation Microsoft employed cooperation with partners to successfully market its products and ensu ring that the products are innovative and high-tech enhanced its market dominance in console technology. Sony relied on high-tech products including the PS3 to increase its market and gain more revenue. Nintendo opted for strategies that involve innovative but cost-cutting approaches through production of low-tech Wii consoles. For a company to get a competitive advantage and gain more revenue, it should focus on producing high-tech products that meet consumer needs through innovation and reduction of production costs. This assessment on Microsoft, Nintendo and Sony Competition was written and submitted by user Eliana Ware to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Compare and Contrast Essay Titles Help in Your Preparation

Sample Compare and Contrast Essay Titles Help in Your PreparationSample Compare and Contrast Essay Titles are a must for all students taking the AP Calculus test in February. By the time you graduate from high school, chances are that you have already decided that you want to pursue a college degree. Unfortunately, preparing for AP Calculus is not always easy, especially if you're going to take the test in February. Preparing for the AP Calculus exam doesn't have to be difficult.Take some time today to do some preparation for your exam. Write down your weaknesses and strengths on a piece of paper and then choose the title that will best explain your strong points. You should also think about the amount of time you plan to spend studying for your exam.Sample Compare and Contrast Essay Titles are a great way to help you organize your thoughts. Also, they're a good reminder of what to expect in your essay. By reviewing these sample essay titles before the exam, you'll be able to prepare better and achieve a higher grade.First of all, you need to know that the most important essay on the test is the end of the exam. That's when you're going to write an essay titled, 'A Response to Criticism of Your High School Academic Record.' Before you start your final review, however, make sure that you've chosen a comparison and contrast essay title.A critique of your academic record is where you tell the reader why your academic performance is where it is, and why you improved your performance. In this situation, you should be able to use the sample essay titles to answer any doubts the reader might have. In fact, you should use these compare and contrast essay titles in your rebuttal.Most students aren't able to fully grasp the concepts that arecovered in the topics they are studying for their tests. If this is the case, you can use a title in your paper to tell the reader the concept that is being covered. Keep in mind that you should be able to use the basic ideas in your analysis and then provide a personal insight as well.Let's say that you only know of the four Cs in a science course and have never seen an example of how to use them in your work. With a title like, 'Reviewing the Science Communication Foundations,' you can use this compare and contrast essay title to put your reasoning into words. Now you can answer the question of how to use the four Cs in your study of the science communication foundations. This is a powerful comparison and contrast essay title because it gives the reader so much information.When you're preparing for your test day, make sure that you take some time and think about your weaknesses and strengths. Then choose a comparison and contrast essay title that will help you to stay on top of your skills. Your goals should include more than just passing the exam, but also gaining a high grade in your field of study.